The subsequent massive act for Tyler “Ninja” Blevins, the Fortnite star and Twitch streamer, is headlining a music pageant. Nicely, to be clear, it’s each a music and a gaming pageant, a singular hybrid expertise dubbed Metarama in Las Vegas. The occasion, which revealed its lineup this morning, is being put collectively by C3 Presents, the large and skilled group behind Chicago’s Lollapalooza and its numerous worldwide editions, in addition to Texas’ Austin Metropolis Limits pageant. The web site describes it as “a first-of-its-kind pageant expertise the place the worlds of gaming, stay music, e-sports, comedy, streaming, cosplay, and extra collide.”
Ninja is the large act on the invoice alongside his buddy, famous person DJ and digital music producer Marshmello, an avid gaming fan who’s carried out a stay live performance from inside Epic Video games’ Fortnite and even been remodeled right into a Fortnite pores and skin gamers may buy and play as in-game. Ninja and Marshmello had been additionally teammates for Epic’s first ever formally sanctioned Fortnite match throughout final 12 months’s E3, the place they gained all the charity occasion.
Marshmello, who nonetheless dons his signature helmet and retains his identification underneath wraps (though he has been recognized as 27-year-old Chris Comstock), is having a giant 12 months coming off final 12 months’s hit “Happier.” Following his record-breaking Fortnite look and merchandise tie-in, he’s labored on massive crossover hits with indie teams Chvrches and A Day To Bear in mind. He’s additionally now received his personal model of precise marshmallows. Headlining a gaming-music hybrid pageant looks like an ideal match for the artist, particularly when paired with Ninja and the crew of Fortnite streamers that constructed huge careers out of the sport.
Different massive music names on the lineup embody Logic, Snoop Canine, Lil Yachty, and Witt Lowry. On the gaming and YouTube aspect, creator Seán William McLoughlin, aka “Jacksepticeye,” might be in attendance alongside massive Fortnite names like Ben “Dr Lupo” Lupo, Imane “Pokimane” Anys, Jack “Braveness” Dunlop, Nick “Nickmercs” Kolcheff, and Timothy “Timthetatman” Betar.
In keeping with Metarama’s pageant web page, the streamers might be broadcasting “stay from the pageant grounds, and attendees can have the chance to drop-in to the streamer zone to play alongside them.” There may even be gaming tournaments, stay exhibition matches between Overwatch League groups, drone racing, VR experiences, and an on-site arcade. All of the whereas, there might be two principal levels for the large music performances.
The pageant is happening October 19th and 20th at Las Vegas Strip’s Competition Grounds venue. Tickets are on sale now for $150 for the weekend, and at a reduced charge for teams. There are additionally VIP and different premium packages that provide meet-and-greets with streamers.
The entire thing seems like an enchanting experiment in making an attempt to bridge the cultures of gaming and music in the actual world, now that it’s clear that the fan bases overlap considerably on-line. Past Marshmello, quite a lot of the collaborating music acts, like Cray and Ducky, are massive into gaming and streaming on Twitch. And Lil Yachty is formally signed to e-sports group Faze Clan. Even Snoop Dogg runs his personal e-sports match group appropriately known as the Gangsta Gaming League.
Final 12 months, Ninja debuted his personal album produced in partnership with digital music label Astralwerks, giving him a gentle stream of songs from standard artists like Tycho and Dillon Francis he can legally play on stream with out concern of working afoul of copyright legal guidelines. “I’m stoked about this mission, first as a result of I really love the music, but in addition as a result of I believe that is one other massive step in direction of bridging the hole between music artists and players,” Ninja instructed EDM.com on the time. “Our worlds maintain getting an increasing number of related, and this looks like the subsequent step — hopefully, this will turn into the soundtrack to gaming.”
Now, this October, it seems like C3 goes to attempt to deliver this all collectively in a large gathering that might be one half e-sports match, one half music pageant, and one half streaming and YouTube creator extravaganza.